STORY

THE DOODLEWEAR STORY – BY PARTH PAPAT

I GREW UP WEARING COUNTLESS BRANDS — EACH WITH ITS OWN STYLE, CULTURE, AND STORY. BUT DEEP DOWN, I ALWAYS ASKED MYSELF: WHY CAN’T INDIA CREATE SOMETHING THAT THE WORLD LOOKS UP TO?

THAT QUESTION NEVER LEFT ME.
AND IT BECAME THE SEED OF DOODLEWEAR.

DOODLEWEAR ISN’T BUILT TO COPY.
IT’S BUILT TO CREATE.
IT’S BUILT TO PROVE THAT AN INDIAN BRAND CAN CARRY THE SAME FIRE, THE SAME QUALITY, AND THE SAME CULTURE AS THE BIGGEST NAMES OUT THERE — WHILE KEEPING ITS OWN ORIGINAL SOUL.

THIS IS NOT ABOUT CHASING TRENDS.
THIS IS ABOUT SETTING THEM.
NOT ABOUT FITTING IN.
BUT ABOUT STANDING OUT.

MY VISION IS SIMPLE:

• START IN INDIA.

• INSPIRE PEOPLE TO WEAR SOMETHING THAT SPEAKS LOUDER THAN A LOGO.

• TAKE DOODLEWEAR FROM THE STREETS OF INDIA TO THE STREETS OF THE WORLD.

THIS IS JUST THE BEGINNING.
AND EVERY PERSON WHO WEARS DOODLEWEAR BECOMES PART OF THAT JOURNEY.