Our Journey: The Story Behind Doodlewear

A Dream That Took Time to Grow

At Doodlewear, we believe that every T-shirt tells a story  and this is ours.

Our journey didn’t start with overnight success.
It started with passion, patience, and a big dream  to create clothing that lets people express who they truly are.

The Early Days

We started building Doodlewear in May 2024 — designing oversized, premium T-shirts with original, doodle-inspired art.

But the first few months were challenging — from May to January 2025, we didn’t receive a single order.

Instead of giving up, we decided to evolve. We asked ourselves:
👉 How can we reach more people?
👉 How can we make our vision more visible?

The Turning Point

That’s when we launched our official website: [www.doodlewear.co] on 31 January 2025.

And on 2 February 2025, we got our first online order  a moment we will never forget!

But we knew we needed to do more so we turned to offline marketing too.

Taking Doodlewear to the Streets: Our First Event

We decided to attend events and competitions to bring Doodlewear directly to the people.

That led us to the JSPM Startup Competition in Pune one of the best platforms for new brands.

We were competing with over 150 startups and it wasn’t easy. We worked hard, prepared our pitch, displayed our products with passion.

And then... we won First Prize  Best Startup! 🏆🎉

This was a huge moment for us. Not only did it boost our confidence it helped more people discover Doodlewear and believe in our mission.

Why We Created Doodlewear

We created Doodlewear because fashion is more than trends — it’s self-expression.

✅ Oversized fits for ultimate comfort
✅ Original doodle-inspired designs
✅ Premium 240 GSM quality
✅ Small batch production — no mass-market hype

We want you to wear T-shirts that speak your story.

 

Looking Ahead

From 0 orders to our first sale, from online struggles to winning Pune’s Best Startup award — Doodlewear’s journey is proof that persistence pays off.

We are still growing, still learning, and still dreaming bigger every day.

And this is just the beginning.

Thank you to every person who has supported us — our first customers, our event supporters, our Instagram community — you are part of this story too.

The best is yet to come. Stay tuned.